Wale Applause, the talent manager who once manager street pop
act, Lil Kesh has just released a ‘tell all’ article where he revealed shocking
details of how artist managers suffer and how Olamide sacked him for going on a
twitter rant.
In his words, ‘talent management entails giving up your life
for someone else. For the first time, let me say this, I gave over 2 years of
my life to Lil Kesh, God used me and Olamide to make him a star’.
Why Olamide sacked me:
‘Here is the reason why i got sacked the first time. I cannot
be very specific about the time, but it was when Shoki and Dorobucci were
blowing at the same time. My sources said to me that Don Jazzy had gone to
lobby the MTV base award for Dorobucci and Reekado Banks was going to come on
stage to get the award. I was told that what that translated to was that
Reekado Banks was going to win Next Rated at the Headies. I had worked so hard
than to make that happen.
Now we had Shoki, Gbese, Efejoku. I tried my best but i was
just one person. Alas Dorobucci won the award and just as told, Reekado banks
was on stage to get it. I went bonkers. Abfresh who was to later manage Lil
Kesh just got back from Uk at the time and was staying at my place. I was so
sad, i went on twitter and rant. I did rant and mention Don Jazzy well.
Then i called Olamide’s attention to my tweets, told him i
was sorry it was just a moment of madness, i had rights to be angry. I got a
shocker the next day when Olamide told me i wouldn’t manage Lil Kesh again
because of a twitter rant from someone like me, only for him to go on the stage
at the headies to declare Lil Kesh Winner himself. I am sure we all remember
how that went.
I remember watching the Headies in my father’s house in
Ibadan as i was jobless, i cried when Lil Kesh wasn’t given the Award, i wanted
him to win it for me. I thought my night was bad enough, not until Olamide came
on stage to rant and i started wailing.
My parents could not console me. I was wailing because all i
did was rant on twitter and i became jobless for several months, Olamide goes
on stage to disorganize a well organized award and he is tagged a hero even by
himself. This pot of beans life.
He also called out Beat FM OAPs Olisa Adibua and Osi:
As a rookie manager back in the days, Osi was a rookie OAP
too, i like to work with people like that because in my head we trying to help
each other grow, i thought wrong. Back when Osi used to be the errand boy in
Beat fm before the advent of twitter which made him a pseudo celebrity. He was
on the midnight show and back then i paid him good money.
I cannot specifically remember the amount, but i am sure it
was good money because YES i used to throw money around, ask about me. I would
always have to stay awake at midnight to listen in to his show,he would not
play my music.
I would call, he picks when he likes then i will beg him to
play my music, at least i paid for it. Sometimes he played, but at a time when
we both know most human beings are sleeping, i wonder who he was playing for.
This was a time Beat Fm was the Alpha and Omega of radio. Another person you do
not need in your corner is Olisa of Beat fm, he most likely will charge you in
dollars.
In short as an artiste manager, throw Beat Fm and all the
OAPs away, you do not need them. Forget what you been told. They never played
lil Kesh’s shoki and Oritshefemi’s Double wahala until they became monster
hits.
On how musicians doctor Youtube numbers, he said:
Do not be fooled, we all doctor numbers, Youtube, Soundcloud.
The way we do it is the difference. While some buy virtual views, some of us
buy real view which wouldn’t amount to fans, but we need the numbers, viewers
will not watch a video with 18 views.
What we do is advertise the link, it gets published on Asian
sites, you know the population in Asia,YES that’s what we all do, forget about
the congratulatory artworks about millions of views. Yes they are real views
but they do not amount to your fan base, indeed you need the numbers.
Think i am lyinh check www.pushpowerpromo.com. That is where
most of your music distributors go, there are others though but this is very
effective, cheap, real views and accept Nigerian cards.
You don’t need DJ Spinall:
If you work with him, you would hate yourself. Forget the
hype, when you blow, he will come kissing your as$. He is usually like that.
only a good person on social media also if and when you are a celebrity/ As an
artiste manager and new artiste, avoid Dj Spinall like a plague.
Dj Consequence, Dj Ruud, Dj Debby, Dj Factor, Dj Prince, Dj
Spicy there are a few of the uptown djs you need, but you would not go empty
handed. Anything less than 100k and you will be wasting your time and money.
You can do 100k and above, you are in good hands. One Uptown
Dj that will always stand out for me is Dj Neptune. Look for him, become his
friend, make him like you and you good.
– LIB
Source: naijaloaded.com
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